A/B test your campaign before it has any traffic

A live A/B test needs traffic, budget and time, and the losing version costs real money while it runs. A pre-launch test compares the two versions on a simulated audience first, so the live test starts with your strongest option.

How a pre-launch A/B test works

Enter version A and version B.
Pick the region and the audience.
The same panel of personas evaluates both versions.
You see which version wins, the margin, and the reasons given for each.

What you learn that a live test does not tell you

Why the winner won. Each persona explains its choice, so you know which element made the difference and can carry it into the next version.
Who each version works for. A version that loses overall can still win clearly in one segment. That is a targeting decision, not a failed idea.
Whether the difference is real. A two-point gap on a small panel is noise. Ask more personas before acting on a narrow margin.

More than two versions

Multi-Compare evaluates three or four versions in one run. It is available on Business and above.

What it costs

A/B Comparison is included from the Pro plan ($149.99 a month, 200 credits). A comparison uses one credit per persona per version: 50 personas on two versions is 100 credits.

Questions

Does this replace live A/B testing?

No. It decides what is worth testing live. Once you have traffic, real behaviour is the final measure.

How different do the two versions need to be?

Test one meaningful change at a time: the offer, the headline or the angle. If two versions differ in five ways, the result cannot tell you which change mattered.

Which plan includes A/B comparison?

Pro and above. Pro is $149.99 a month with 200 credits.

Compare your two versions today. See plans